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HMS Blog


What Redfin's Latest Affordability Data Means for Builders
Redfin's newest report tracks a meaningful shift for entry-level housing, and it's one builders active in the starter-home segment should be watching closely.
Aug 63 min read


The American Dream Isn't Dead — It Just Moved to Markets Still Willing to Build
Every few years, a headline declares that middle-class homeownership is over — a postwar accident that can't be repeated. It's a compelling narrative, but it doesn't hold up against what's actually happening on the ground. Homeownership hasn't disappeared. It has relocated to the markets still willing to approve, entitle, and build it.
Jul 163 min read


When Buyers Get Cautious, Visibility Wins: What Falling Builder Confidence Means for Your MLS Strategy
Builder confidence just hit its lowest point since September 2025. The NAHB/Wells Fargo Housing Market Index dropped to 34 in April — still firmly in negative territory, and well below the 50-point threshold that separates optimism from pessimism. Current sales conditions are softer. Buyer traffic is down. Six-month expectations have weakened.
Apr 294 min read
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