HMS Blog

Homebuilders can unlock listing visibility, drive speed to sale, and support buyer confidence with the MLS.

Based on data compiled from 2024 and 2025, we recommend a focus on "quality over quantity", especially when it comes to new home marketing. Read our 2024 vs 2025 data compilation here. Recommendations for Strategic Marketing Emphasize value proposition and investment quality over urgency messaging. Highlight price stability and appreciation trends in marketing materials. Target serious, qualified buyers who can navigate longer decision timelines. Position properties as premi

At-a-glance: Market Velocity: Properties taking 21 days LONGER to secure contracts (19% increase) Pricing Strength: Average prices UP 6.3% despite slower sales. Price Discipline: Reductions decreased from 2.50% to 2.23%. Market Volume: Down 22.4% year-over-year (2,622 vs 2,034 closings). Key Insight: Classic “quality over quantity” market - fewer transactions but stronger values. ------------------------------------------------- Market Velocity Analysis: How quickly are hom