Market Snapshot: 2024 vs 2025

B Collective
Dec 10, 2025
3 min read

At-a-glance:

Market Velocity: Properties taking 21 days LONGER to secure contracts (19% increase)
Pricing Strength: Average prices UP 6.3% despite slower sales.
Price Discipline: Reductions decreased from 2.50% to 2.23%.
Market Volume: Down 22.4% year-over-year (2,622 vs 2,034 closings).
Key Insight: Classic “quality over quantity” market - fewer transactions but stronger values.

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Market Velocity Analysis: How quickly are homes selling? Properties are taking 22 days longer to go under contract in 2025, indicating more deliberate buyer decision-making and a moderately cooler market pace.

Market Velocity Analysis: Distribution of days to contract The slowdown is consistent across all speed categories, with even fast-selling properties taking longer to contract. This reflects broader market conditions rather than property-specific issues.

Market Velocity Analysis: Key Insights

Median days to contract increased from 112 to 135 (+19.2%).
Buyers are taking more time to evaluate options and negotiate terms.
Contract-to-close timeline remained stable (40 vs 38 days), showing efficient processing.
Total market cycle extended by 23 days (163 to 186 days).
Longer selling times reflect economic caution, not declining demand for quality properties.

Pricing Performance: Strength & Market Discipline Strong price appreciation across the board. Both average and median prices increased 6 - 7% demonstrating robust underlying demand despite longer selling times.

Pricing Performance: Key Insights

Average closing price UP 6.% ($440,125 - $467,971).
Median price UP 7.0% ($401,528 - $429,650).
Price adjustments IMPROVED. Reduced from 2.50% to 2.23%.
Fewer listings requiring reductions (45.7% - 44.4%).
List-to-sale ratio strengthened (97.50% - 97.77%).
Sellers pricing more accurately, buyers paying closer to ask prices.

Market Volume & Activity: Monthly Closing Volume Trends Volume declined consistently throughout the year, with Q1 particularly weak. Seasonal patterns remained intact with typical spring and fall activity peaks.

Market Volume & Activity: Market Volume Analysis

Total closings: -588 (-22.4%).
Total market value: $-202.2M (-17.5%).
Q1 2025 saw the steepest decline compared to 2024.
Q2 - Q3 showed some stabilization with consistent monthly performance.
Market volume decline less severe than the revenue decline due to higher prices.
Demonstrates shift toward higher-value transactions compensating for lower volume.

Property Size & Value Analysis: 2025 Most homes fall in the 2,000 - 3,000 sq ft range. Larger homes command premium pricing, with homes over 3,000 sq ft averaging $744k.

Market Performance Dashboard Comprehensive view of all key metrics showing the dual nature of the market: slower velocity but stronger pricing fundamentals.

Key Insights

Market showing “quality over quantity” dynamics with longer selling times, but stronger pricing. Properties taking 22 days longer to contract, yet prices up 6 -7 %. Improved pricing discipline is evident with fewer reductions needed. Despite 22% volume decline, market fundamentals remain healthy with strong value appreciation.

Recommendations for Strategic Marketing

Emphasize value proposition and investment quality over urgency messaging.
Highlight price stability and appreciation trends in marketing materials.
Target serious, qualified buyers who can navigate longer decision timelines.
Position properties as premium offerings in a selective market.
Focus on property quality, features, and long-term value rather than quick sales.
Leverage improved pricing discipline as evidence of market strength.
Adjust expectations around selling timelines while maintaining pricing confidence.
Develop content emphasizing quality, value appreciation, and investment merit.
Create buyer education materials addressing market dynamics and opportunities.
Focus on qualified leads willing to engage in a thoughtful decision process.
Position higher price points as reflecting market strength, not weakness.
Monitor Q4 performance closely for year-end trends and 2026 planning.